Welcome to the QC Conveyors Style Guide. This guide provides a framework for the consistent application of the QC Conveyors identity.
As QC Conveyors continues its expansion into new markets and products, the brand will be exposed to many new people. For this reason, it is important that the company’s visual identity remain constant.
We appreciate your commitment to these standards. If you have any questions, please feel free to contact the QC Conveyors Marketing Department at: (513) 753-6000
To maintain its visual integrity, the QC Conveyors logo must never appear to be crowded by other elements. Therefore, the use of clear space is essential. Clear space equal to the x-height of the letters in “QC Conveyors” should be maintained on all four sides of the logo.
The QC Conveyors logo should never appear smaller than ¾” wide, as the lettering becomes unreadable.
When the QC Conveyors logo appears on a dark background, the words “QC Conveyors — A Duravant Company” should be printed in white.
A) Color logo on a light background
B) Color logo on a dark background
C) Grayscale logo on a light background
D) Grayscale logo on a dark background
Often, 4-color printing is not an option. For this reason, a grayscale version of the logo is available.
The same general guidelines apply to the grayscale logo as they do for the 4-color version.
Solid Color Logo
Certain applications, such as engraving, screen printing, or vinyl signs require the use of a single color logo.
On dark backgrounds, the logo should be printed in white. On light backgrounds it should be printed in black.
The preferred method of reproducing the QC Conveyors logo is using vector files (EPS). These can be adjusted to any size without a loss in quality.
A special version of our logo has been created just for use as a social media icon, website favicon, etc. This is the only instance in which the logo may be used in a cropped form and without the “QC Conveyors — A Duravant Company” text. Note that the box encloses the Q and most of the C, as opposed to the normal box where the C breaks out on the right side.
Skewed or Stretched Logo
The logo should never be skewed or stretch in any way.
Cropped or Edited Logo
Under Size Logo
Never use the logo with lettering at a size smaller than the minimum width of ¾”.
Use the Right Logo for Your Background
Do not use the logo with black text on a dark background and do not use the logo with white text on a light background.
The files referenced in this guide are available in a number of different formats. Please refer to the list below to help determine which you should use.
TIF — Used in high resolution printing
JPG (High Res) — Compressed file for high resolution printing
JPG (Low Res) — Photos on web pages
PNG (High Res) — Printing, can include transparency
PNG (Low Res) — Web pages, can include transparency
EPS — Printing; vector; re-size to any size
Microsoft Word Tip
Our logo typically works best in the PNG format, as it preserves its shadowing and transparency on any color background.
Typography is an important component in QC Conveyors’ identity system, and the consistent use of typography is essential to create a recognizable look for QC Conveyors through all forms of communication.
ITC Franklin Gothic Demi Condensed is the primary typeface used in headlines of all QC Conveyors marketing materials. It was chosen for its simplicity, readability, and timeless qualities. ITC Franklin Gothic Book Condensed is used for more extensive body copy and as an accent typeface. While these are the preferred weights, it is acceptable to use any typeface from the ITC Franklin Gothic family.
When referring to the company, please use the following guidelines to enhance the brand identity and eliminate customer confusion:
Product Naming Convention
QC Conveyors current product lines are to be referred to as follows:
The following QC Conveyors trademarks should be referred to as shown upon first reference; subsequent references may drop the “®”: